We provide elegant, simple, technology-based solutions to large-scale problems.
veroFresh™, a Lettuce Box company, was built on years of firsthand experience in the QSR and food distribution industry, combining patented technology with deep industry expertise to set a new standard for monitoring perishable foods.
Our Story
In the mid-2000s, our founder Mark Hogan, was working in cold chain software when McDonald's began requiring continuous temperature monitoring during delivery. The tools available then — hard-wired "chisel probes" — were expensive, broke constantly, and produced wildly inconsistent data.
That problem led to Lettuce Box (2011) and the TIC Box, a device engineered to physically mimic how food warms and cools. Years of field validation became the foundation for veroFresh, launched as software in 2017.
Today, veroFresh™ has evolved into a cold chain intelligence platform built specifically for complex foodservice distribution. By combining product-specific temperature intelligence with real-time telematics data, we give distribution teams a clearer picture of what’s happening across every route, stop, and delivery — without relying on physical product probes.
What started as a better way to understand product temperature has grown into a platform supporting foodservice distribution networks around the world. We continue to build around the same idea that started it all: Turn complex cold chain data into reliable, actionable intelligence that helps protect food quality, reduce risk, strengthen compliance, simplify audits, and improve operations.
Mark Hogan, Founder & CEO
Milestones
From Lettuce Box’s founding in 2011 to the launch of veroFresh™ in 2017, our technology has been shaped by years of real-world cold-chain experience. Today, that foundation spans more than 15 years in the industry, with solutions field-validated across multiple continents and built to solve the challenges of temperature monitoring at scale.
2011 -Lettuce Box founded
2017 – veroFresh™ launches
4+ continents field-validated
15+ years in cold chain
Why customers choose veroFresh™
INDUSTRY experience
Nearly two decades focused exclusively on the foodservice cold chain.
BUILT & PROVEN IN THE FIELD
Validated across real distribution networks worldwide.
customer first
Features and functionality built around the real operational challenges our customers face every day.