We provide elegant, simple, technology-based solutions to large-scale problems.

veroFresh™, a Lettuce Box company, was built on years of firsthand experience in the QSR and food distribution industry, combining patented technology with deep industry expertise to set a new standard for monitoring perishable foods.

Our Story

In the mid-2000s, our founder Mark Hogan, was working in cold chain software when McDonald's began requiring continuous temperature monitoring during delivery. The tools available then — hard-wired "chisel probes" — were expensive, broke constantly, and produced wildly inconsistent data.

That problem led to Lettuce Box (2011) and the TIC Box, a device engineered to physically mimic how food warms and cools. Years of field validation became the foundation for veroFresh, launched as software in 2017.

Today, veroFresh™ has evolved into a cold chain intelligence platform built specifically for complex foodservice distribution. By combining product-specific temperature intelligence with real-time telematics data, we give distribution teams a clearer picture of what’s happening across every route, stop, and delivery — without relying on physical product probes.

What started as a better way to understand product temperature has grown into a platform supporting foodservice distribution networks around the world. We continue to build around the same idea that started it all: Turn complex cold chain data into reliable, actionable intelligence that helps protect food quality, reduce risk, strengthen compliance, simplify audits, and improve operations.

Portrait of veroFresh's founder, Mark Hogan, with short brown hair and bright blue eyes, wearing a cream-colored sweater, smiling lightly against a dark gray background.

Mark Hogan, Founder & CEO

Milestones

From Lettuce Box’s founding in 2011 to the launch of veroFresh™ in 2017, our technology has been shaped by years of real-world cold-chain experience. Today, that foundation spans more than 15 years in the industry, with solutions field-validated across multiple continents and built to solve the challenges of temperature monitoring at scale.

2011 -Lettuce Box founded

Lettuce Box logo with a white stylized lotus flower in the center on a green gradient background.

2017 – veroFresh™ launches

veroFresh brand icon with a Green circle with a leaf design on a green gradient background.

4+ continents field-validated

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15+ years in cold chain

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Why customers choose veroFresh™


INDUSTRY experience

Nearly two decades focused exclusively on the foodservice cold chain.


BUILT & PROVEN IN THE FIELD

Validated across real distribution networks worldwide.


customer first

Features and functionality built around the real operational challenges our customers face every day.

See what’s actually happening in your cold chain.